17 Things That Are Quickly Disappearing Because Millennials Refuse to Buy Them

Mitch
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They’re tech-savvy, adore avocado toast, and are shaking up traditional consumer habits right, left, and center.

Say goodbye to the old ways of spending because millennials are redefining what to buy and what to let gather dust. From napkins to golf clubs, we’re counting down 17 surprising victims of millennial habits.

Diamonds

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According to a report from Bain & Company, diamond jewelry sales fell by approximately 2% in 2019 globally, mainly due to a millennial demand drop.

It turns out that millennials are more likely to spend their money on travel, dining, and cooking classes than on a diamond ring.

Bar Soap

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According to Mintel, nearly half (48%) of all U.S. consumers believe bar soaps are covered in germs after use, a belief that skews heavily toward younger consumers. And let’s not forget the inconvenience of dealing with that slippery little sucker in the shower.

Health Insurance

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As of 2020, the U.S. Census Bureau reported that people aged 26 to 34 were the most likely to be uninsured, with the percentage estimated at 18.3%.

This “live-for-the-moment” generation is challenging the traditional healthcare model, preferring to spend their hard-earned cash on avocado toasts or the latest iPhone!

Napkins

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Mintel found that only 56% of shopping millennials reported buying napkins, compared to 86% who bought paper towels.

Is environmental consciousness driving this shift or the perennial millennial quest for efficiency? Only time will tell.

Golf

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According to the National Golf Foundation, the number of players aged 18 to 34 has decreased by 30% over the last two decades.

Millennials are trading the traditional and pricey fairways for more affordable, fast-paced, and socially engaging fitness activities.

Motorcycles

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Millennials appear to be swapping the rebellious roar of motorcycles for the eco-friendly hum of electric cars.

According to the Motorcycle Industry Council, the median age of motorcycle owners increased from 32 in 1990 to 50 in 2018.

Fabric Softener

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The younger generation prefers their threads au naturel and isn’t falling for the allure of the floral-scented promises of fabric softeners.

According to a study conducted by Downy, sales have dropped about 15% from 2007 to 2015 thanks to the age group’s focus on sustainability.

Mainstream Beer

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In 2017, Goldman Sachs downgraded Boston Beer Company and Constellation Brands on the data that younger consumers prefer wine and spirits to beer or are ditching alcohol altogether.

According to Nielsen ratings, beer penetration fell 1% from 2016 to 2017 in the US market, while both wine and spirits were unmoved.

Cereal

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News flash: Millennials are giving the cold shoulder to this breakfast staple. According to Nielsen data, U.S. cereal sales dropped nearly 9% between 2012 and 2017.

Why, you ask? This generation finds washing the cereal bowl too much of a chore! High sugar content and lack of nutritional value may also play a part.

Taxis

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The advent of rideshare apps like Uber and Lyft has millennials questioning the need for traditional taxis.

According to a report from the Pew Research Center, 51% of U.S. adults aged 18-29 have used ride-hailing services in 2019.

Paper Maps

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According to a study by the US Geological Survey, paper map sales have drastically declined, dropping by 90% from 2000 to 2011.

Millennials prefer the convenience of a digital route planner like Google Maps that doesn’t require a three-point turn in spatial awareness to fold away.

Doorbells

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The rise of mobile phones has seen the jarring ring of the doorbell replaced with a friendly text stating, “I’m outside.”

Besides, who needs a doorbell when home security systems now come with built-in cameras and intercoms? Stats from Statista reveal a sharp decline in doorbell sales, dropping by 20% since 2011.

Dairy Milk

17 Things That Are Quickly Disappearing Because Millennials Refuse to Buy Them
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According to a Dairy Farmers of America study, milk sales dropped about $1.1 billion in 2018. The younger generation trades milk mustaches for almond, soy, and oat lattes, leaving the poor cows with severe udder disappointment.

Cable

17 Things That Are Quickly Disappearing Because Millennials Refuse to Buy Them
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The Nielsen report indicates that adults aged 18-34 spend 34% less time watching live television than in 2011.

Why cling to a broadcast schedule when you can binge-watch your favorite shows on Netflix or Hulu at your leisure?

Condoms

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According to the CDC, millennials are more likely to use long-term birth control methods, like IUDs and implantable devices, causing a dip in condom sales. But don’t let this fool you; the safe s@x message is still alive!

Investments

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Let’s face it: they’re more concerned about the carbon footprint of their portfolio than its immediate profitability.

According to a Global Impact Investing Network survey, nearly 90% of millennials believe a company’s impact on society influences their investment decision.

Cars

17 Things That Are Quickly Disappearing Because Millennials Refuse to Buy Them
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A study by the University of Michigan found a significant decrease in car purchases among those aged 18-34.

The culprit? A mix of rising car prices, urban living, and the convenience of ride-sharing apps. Uber and Lyft, you might say, are driving millennials away from the dealership.

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Born between 1981 and 1996, millennials have been blamed for killing many industries. Every sector of the economy has felt a negative impact from the younger generations’ spending habits, from department stores to golf courses. But is it millennials who are responsible?

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Millennials, a generation noted for their tech-savviness, creativity, and ambition, are paradoxically becoming prominent for another, less admirable, reason: burnout. Burnout is characterized by chronic physical and emotional exhaustion, often coupled with cynicism and detachment.

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The Generation Gap – is not just about grandpa grumbling about ‘kids these days’ or teenagers rolling their eyes at ‘outdated’ family traditions. No, siree! We’re talking about a deep disconnect, subtly severing ties that have held families together for eons.

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In an ever-evolving world of pop culture, technology, and social media, generational trends are a hot topic of discussion. Each generation has an identity defined by unique habits, styles, and ideologies. As the torch passes from Millennials to Generation Z, preferences and trends inevitably clash.

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Author

  • Mitch

    A computer science enthusiast with a keen interest in technology and games, Mitchelle (Mitch) contributes a cutting-edge perspective to the Frenz Hub writing team, integrating her academic knowledge with her personal passions

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